Story by Hal Goodtree. Photos courtesy of Muddy Dog.
Muddy Dog is part of a new movement in coffee – microroasting. That means small batches (27 pounds or less) for quick, local consumption.
Microroasting fits in with the buy-local movement. The emphasis is on freshness and supporting growth of the local economy.
Right now, four companies dominate the U.S. coffee market. But micro-roasters like Muddy Dog are adding 1-3% more to the U.S. total roasting capacity every year.
From Seattle to Morrisville, NC, small roasters are raising a real challenge to the established order in the coffee business.
Raise a Cup
Muddy Dog sells wholesale and retail from their website. The CNN/Money story is bound to be good for business.
So raise a cup of the exquisite bean to Muddy Dog, a small business that’s brewing up big things right here in our neighborhood.
Business news on CaryCitizen is sponsored in part by Fiat of Cary.