Story and photo by Hal Goodtree.
Cary, NC – Want to know how to make social media work for your business? Check out this example using dessert as a catalyst for social media.
Social Media (Can Be) Free
Social media works best when it is social – that is, people talking about me, not me talking about myself.
Using Dessert as a Social Media Driver
In this example, I’m imaging a restaurant.
I want to encourage people to talk about me on Twitter.
So I put table tent (small ad in a frame) on all the tables in my cafe or saloon.
The table tent reads:
Get 50% off Dessert
In the small type, you set some simple rules:
- Use @CafeHal
- Use these two hashtags: #food #triangle
- Say something nice about your experience. Whatever you liked best.
- Show the tweet to your waiter to get 50% off your dessert
Now, you’ve got other people talking about you. And, you didn’t have to pay hard cash to a smart aleck like me.
That’s how you use dessert as a social media driver.
What’s your innovative idea for social media?