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	<title>CaryCitizen &#187; Editors Journal</title>
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		<title>Editorial: Just Say No to Fracking in Cary</title>
		<link>http://carycitizen.com/2011/12/11/editorial-just-say-no-to-fracking-in-cary/</link>
		<comments>http://carycitizen.com/2011/12/11/editorial-just-say-no-to-fracking-in-cary/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 13:45:04 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[Jordan Lake]]></category>
		<category><![CDATA[Water]]></category>

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		<description><![CDATA[Editorial by Hal Goodtree. Map from Southern Environmental Law Center. Cary, NC – Fracking has the potential to make North Carolina a net energy exporter. But serious concerns exist about contamination of water supplies. Until those concerns are laid to rest, Cary needs to ban fracking within our town limits. What&#8217;s Fracking? Fracking, short for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://carycitizen.com/wp-content/uploads/2011/12/fracking.jpg"><img class="alignnone size-full wp-image-32383" title="fracking" src="http://carycitizen.com/wp-content/uploads/2011/12/fracking.jpg" alt="" width="480" height="270" /></a></p>
<p><em>Editorial by Hal Goodtree. Map from <a href="http://www.southernenvironment.org/cases/fracking_in_north_carolina/maps/" target="_blank">Southern Environmental Law Center</a>.</em></p>
<p>Cary, NC – Fracking has the potential to make North Carolina a net energy exporter. But serious concerns exist about contamination of water supplies. Until those concerns are laid to rest, Cary needs to ban fracking within our town limits.<span id="more-32381"></span></p>
<h2>What&#8217;s Fracking?</h2>
<p>Fracking, short for fracturing, injects water and a slurry of sand and chemicals at high pressure into rock formations. The rock formations form cracks (or fractures), creating channels for the release of natural gas, oil and other substances that can be recovered and brought to the surface for refining and sale.</p>
<p>Shale formations offer an enticing opportunity for fracking. The hydrocarbons in shale represent a bonanza of untapped resources for energy companies, but have been difficult and expensive to extract.</p>
<h2>Fracking and North Carolina</h2>
<p>Of interest to geologists and energy companies is an ancient seam of shale called Triassic basins running from Massachusetts to the South Carolina border.</p>
<p>In North Carolina, the seam of greatest commercial interest runs from north of Durham down through Sanford and into the Sandhills. A portion of this zone cuts through the western part of Cary.</p>
<h2>What&#8217;s Good About Fracking</h2>
<p>Energy independence, that&#8217;s what&#8217;s good about fracking. Geologists and industry experts have predicted that fracking could make North Carolina a net energy exporter and provide a 40 year supply of natural gas.</p>
<h2>Don&#8217;t Drink the Water</h2>
<p>The most serious concern about fracking is the release of toxic chemicals into water supplies.</p>
<p>State officials in New York, Pennsylvania, Colorado, Wyoming and elsewhere have raised serious concerns about fracking and enacted legislation to protect consumers and water sources.</p>
<p>In Wyoming, near a development called the Pavillion field, the EPA recently released a finding that detected contamination in test wells of groundwater.</p>
<blockquote><p>&#8220;Residents of Pavillion long have said their drinking water stinks of chemicals and is giving them health problems. Health officials last year recommended that they not drink their water and ventilate their bathrooms while showering.&#8221; &#8211; <a href="http://www.businessweek.com/ap/financialnews/D9RGT5P81.htm" target="_blank">Business Week</a></p></blockquote>
<p>The Deep River shale basin in N.C. runs through the western portion of Cary and along the eastern bank of Jordan Lake. Cary gets its drinking water from Jordan Lake.</p>
<p>Industry disputes the EPA finding and says that fracking is perfectly safe. But legitimate concerns and the first-hand experience of farmers, landowners and consumers across the U.S. have called that blanket pronouncement into question.</p>
<p>What&#8217;s needed is more science &#8211; independent and peer-reviewed. Why rush into something that could contaminate the drinking water of 2.4 million people in North Carolina?</p>
<h2>Disclose the Chemicals</h2>
<p>For me, the biggest sticking point is the unwillingness of energy extractors to disclose the chemicals they use in the fracking process. Companies say revealing the ingredients of the mix would amount to disclosing trade secrets.</p>
<p>This is a disingenuous argument. Companies could reveal what chemicals they use, but not the exact amounts of each ingredient or the precise formula. If all companies were forced to disclose under the same standards, the policy would not affect the competitive balance. Lawmakers in several states have been studying this option.</p>
<p>Without a list of the chemicals used in the process, it&#8217;s impossible to know whether groundwater contamination came from fracking.</p>
<p>Disclosure is a fair expectation. N.C. lawmakers should adopt it. Industry needs to accept it.</p>
<h2>No to Fracking in Cary</h2>
<p>Sanford has massive deposits of shale. It could become an oil boom town.</p>
<p>Deposits in Cary are certainly more modest.</p>
<p>But until concerns about ground and surface water are set to rest, Cary Town Council should place a ban on fracking within the limits of our municipality.</p>
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		<title>CaryCitizen Voter Recommendations</title>
		<link>http://carycitizen.com/2011/10/09/carycitizen-voter-recommendations/</link>
		<comments>http://carycitizen.com/2011/10/09/carycitizen-voter-recommendations/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 01:37:35 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[Elections]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[elections]]></category>

		<guid isPermaLink="false">http://carycitizen.com/?p=30025</guid>
		<description><![CDATA[Many readers have been asking about our endorsements in the coming election. Without further delay, here are our voter recommendations.]]></description>
			<content:encoded><![CDATA[<p><a href="http://wp.me/p1Co7N-7Oh"><img class="alignnone size-full wp-image-30037" title="cary-election" src="http://carycitizen.com/wp-content/uploads/2011/10/cary-election.jpg" alt="" width="480" height="270" /></a></p>
<p><em>An editorial opinion by the Publisher of CaryCitizen.</em></p>
<p>Cary, NC – Many readers have been asking about our endorsements in the coming election. Without further delay, here are our voter recommendations.</p>
<p><span id="more-30025"></span></p>
<h2>CaryCitizen Voter Recommendations</h2>
<p>Here are our 2011 Voter Recommendations for Cary:</p>
<blockquote>
<p style="text-align: center;">CaryCitizen recommends you <strong>get out and vote</strong><br />
on Tuesday, October 11, 2011.</p>
</blockquote>
<p>That&#8217;s it.</p>
<p>It may not seem like much of a recommendation, but only 10% of registered voters in Cary exercised their citizenship privileges in the last municipal election.</p>
<h2>Voting Myth #1: Municipal Elections Don&#8217;t Matter</h2>
<p>In fact, the composition of the Town Council probably has more direct and everyday influence on your life than national elections. Roads, schools, water, sanitation and safety are all local government functions.</p>
<p>In this election, the Mayor and three Town Council seats are on the ballot.</p>
<h2>Voting Myth #2: My Vote Doesn&#8217;t Matter</h2>
<p>With so few votes in municipal elections, your votes counts a lot. Be a king-maker!</p>
<h2>Do It For The Kids</h2>
<p>Until the United States came along, people did not vote for their leaders.</p>
<p>Democracy had its birth in ancient Greece but was a miserable failure. European countries had Parliaments, but they were engaged in a desperate struggle with kings.</p>
<p>For more than 200 years, Americans have had the right to vote for their elected leaders, from lowest to highest. It has not been a smooth path to the elections of today, but freedom is not achieved in a generation.</p>
<p>Show your children you value American democracy and pass along to them the privilege, responsibility and joy of Election Day.</p>
<h2>Tuesday, October 11, 2011</h2>
<p>Cast your vote on Tuesday, October 11, 2011.</p>
<p><a href="http://www.ncsbe.gov/VoterLookup.aspx" target="_blank">Find your polling place online</a> if you&#8217;re not sure where to go.</p>
<p>Review where the candidates stand in our <a href="http://carycitizen.com/category/news/elections-news/" target="_blank">Cary Candidates series</a>.</p>
<p>Friend <a href="http://www.facebook.com/event.php?eid=210845402298300" target="_blank">Cary Votes 2011</a> on Facebook. Pass it along to your friends.</p>
<p><a href="http://carycitizen.com/2011/08/07/editors-journal-election-season/cary_votes_4_fb/" rel="attachment wp-att-27405"><img class="alignnone size-full wp-image-27405" title="cary-votes-2011" src="http://carycitizen.com/wp-content/uploads/2011/08/cary_votes_4_fb.jpg" alt="" width="310" height="200" /></a></p>
<p><em>&#8220;Many forms of Government have been tried, and will be tried in this world of sin and woe. No one pretends that democracy is perfect or all-wise. Indeed, it has been said that democracy is the worst form of government except all those other forms that have been tried from time to time.&#8221; - Winston Churchill</em></p>
<p>&nbsp;</p>
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		<title>Editor&#8217;s Journal: Election Season</title>
		<link>http://carycitizen.com/2011/08/07/editors-journal-election-season/</link>
		<comments>http://carycitizen.com/2011/08/07/editors-journal-election-season/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 17:24:41 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://carycitizen.com/?p=27267</guid>
		<description><![CDATA[Municipal and County elections are coming up on Tuesday, October 11. Every vote counts and it's a busy time here at CaryCitizen.]]></description>
			<content:encoded><![CDATA[<p><a href="http://carycitizen.com/wp-content/uploads/2011/08/election-season.jpg"><img class="alignnone size-full wp-image-27404" title="election-season" src="http://carycitizen.com/wp-content/uploads/2011/08/election-season.jpg" alt="" width="480" height="270" /></a></p>
<p><em>Hal Goodtree is Editor &amp; Publisher of CaryCitizen.</em></p>
<p>Cary, NC – Municipal and County elections are coming up on Tuesday, October 11, 2011. Every vote counts and it&#8217;s a busy time here at CaryCitizen.<span id="more-27267"></span></p>
<h2>The Importance of Local Elections</h2>
<p>Voter turnout is typically low in off-year, local elections. But arguably, local elections are the most meaningful and important choices we get to make at the ballot box.</p>
<p>County and town governments deliver many of services we use every day &#8211; water, sewage, waste, zoning, education. They are all on the ballot on October 11.</p>
<p>Here&#8217;s to a dream that Cary one day leads the nation in voter turnout. To that end, we&#8217;ll be covering the elections (as different from politics &#8211; we leave that to the other guys) over the next two months &#8211; who&#8217;s running, where to get more info, where to vote, etc.</p>
<p>To get the ball rolling, we&#8217;ve created a <a href="http://www.facebook.com/event.php?eid=210845402298300" target="_blank">2011 Cary Votes</a> Facebook event. Join the event and help us remind everyone to vote in local elections on October 11.</p>
<p><a href="http://www.facebook.com/event.php?eid=210845402298300"><img class="alignnone size-full wp-image-27405" title="cary-votes-2011" src="http://carycitizen.com/wp-content/uploads/2011/08/cary_votes_4_fb.jpg" alt="" width="310" height="200" /></a></p>
<h2>A Busy Time at CaryCitizen</h2>
<p>Election season is a busy time at CaryCitizen, both for our publication and for our commercial services.</p>
<p>I&#8217;ve been hired through <a title="CC: Business Services" href="http://carycitizen.com/services/">CaryCitizen Business Services</a> to take pictures of Mayor Weinbrecht for his re-election campaign.  True to the CaryCitizen spirit of non-partisanship (and free enterprise), any other candidates who need campaign pictures are invited to <a href="mailto:campaignphotos@carycitizen.com">contact me</a>. We also have an amazing pool of contributing photographers &#8211; see our <a title="CC: Contributors" href="http://carycitizen.com/about/contributors/">Contributors</a> page for more info.</p>
<p>As for campaign advertising, we are open to all candidates for public office. We will continue our policy of not accepting attack ads (not that we&#8217;ve ever see any in Cary, of course. Too civilized).</p>
<p>For advertising inquiries, please contact <a href="mailto:Lindsey.Chester@carycitizen.com">Lindsey Chester</a>. Please be advised that space is getting tight for September and October.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Editorial: The Long Sad Decline of Journalism</title>
		<link>http://carycitizen.com/2011/07/17/editorial-the-long-sad-decline-of-journalism/</link>
		<comments>http://carycitizen.com/2011/07/17/editorial-the-long-sad-decline-of-journalism/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 11:58:35 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
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		<category><![CDATA[Op Ed]]></category>
		<category><![CDATA[Opinion]]></category>

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		<description><![CDATA[Last Sunday, News of the World published its last issue. The 168-year old newspaper was shuttered after allegations surfaced of police bribery and hacking into the cell phones of crime and terror victimes. If this is journalism, count me out.]]></description>
			<content:encoded><![CDATA[<p><a href="http://carycitizen.com/wp-content/uploads/2011/07/murdoch.jpg"><img class="alignnone size-full wp-image-26550" title="murdoch" src="http://carycitizen.com/wp-content/uploads/2011/07/murdoch.jpg" alt="" width="480" height="270" /></a></p>
<p><em>Hal Goodtree is publisher of CaryCitizen.com</em></p>
<p>Cary, NC – Last Sunday, <em>News of the World</em> published its last issue. The 168-year old newspaper was shuttered after allegations surfaced of police bribery and hacking into the cell phones of crime and terror victimes.</p>
<p>If this is journalism, count me out.<span id="more-26543"></span></p>
<h2>Murdoch Leads the Way</h2>
<p>For more than a decade, Rupert Murdoch&#8217;s News Corp has been the Leviathan of major media journalism. His sharp-edged, controversial style of news enraged many, but captured a growing share of world markets.</p>
<p>Over the years, the Aussie publisher has acquired <em>The Times of London</em>, <em>The NY Post, The Wall Street Journal</em> and other prominent media properties including Harper Collins, 20th Century Fox, Fox Broadcasting and SKY Deutschland.</p>
<p>Other major media empires bemoaned the rise of Murdoch. But in a time when the influence and profits of newspapers were on the decline, Murdoch was successful. News Corp properties made money and moved elections.</p>
<p>As time passed, Murdoch&#8217;s competitors continued to deride him on the one hand while adopting his tactics on the other.</p>
<h2>Sensationalism Sells</h2>
<p>Call it tabloid journalism if you like, but the legacy of Rupert Murdoch is a major infusion of sensationalism and controversy into daily news.</p>
<blockquote><p>The goal is not to tell an accurate story, but to agitate. That&#8217;s the goal: get people upset. Controversy sells.</p></blockquote>
<p>Liberal and conservative news organizations across the land now follow this credo like an Eleventh Commandment.</p>
<h2>Murdoch&#8217;s Undoing</h2>
<p>Sensationalism in news is all about framing &#8211; how you see a story. And having a point-of-view is just fine, as long as you don&#8217;t call it fact.</p>
<p>But News Corp went too far. Way too far. Allegations of police bribery and phone hacking have swirled for years. Now there is action in the UK courts and Parliament.</p>
<p>Since shuttering <em>News of the World</em> last week, Murdoch has had to give up his bid for outright ownership of BSkyB, Britain&#8217;s leading pay-TV network. He has also been forced to accept the resignations of two top executives &#8211; Rebekah Brooks, a longtime confidant and editor of <em>News of the World</em> at the time the hacking scandal occurred, and, on Friday, Les Hinton, top executive at Dow Jones and publisher of <em>The Wall Street Journal</em>.</p>
<p>On Friday, it was also revealed that the FBI is looking into News Corp phone hacking of 9/11 victims in the U.S.</p>
<p>News organizations around the world are watching the rapid unravelling of Murdoch&#8217;s fortunes with a mixture of horror and glee, what the Germans call <em>Schadenfreude</em>. There is widespread feeling within the business that Murdoch&#8217;s comeuppance was long overdue.</p>
<p>But journalists would be wrong to celebrate. His failings infect the entire news industry.</p>
<h3>Read More</h3>
<p>I&#8217;m a daily subscriber to the print edition of <em>The Wall Street Journal</em>, owned by News Corp, so I&#8217;ve had to go elsewhere for coverage of the Murdoch story.</p>
<p>Here are some other places if you&#8217;d like to delve deeper into the News Corp story:</p>
<ul>
<li><a href="http://www.montrealgazette.com/technology/Twin+resignations+rock+Murdoch/5112068/story.html" target="_blank">Montreal Gazette &#8211; Twin Resignations Rock Murdoch</a></li>
<li><a href="http://www.guardian.co.uk/media/2011/jul/16/rupert-murdoch-phone-hacking-apology" target="_blank">The Guardian</a> &#8211; UK tabloid and rival of The Sun broke the hacking story.</li>
<li><a href="http://www.ft.com/intl/cms/s/0/9ac825be-aef5-11e0-bb89-00144feabdc0.html#" target="_blank">Financial Times &#8211; News Corp Faces Prolonged Inquiry in U.S.</a></li>
</ul>
<p>I can&#8217;t say that any of these sources paint an unbiased picture. But what newspapers are unbiased?</p>
<p><em>Note: After this article was published on Sunday morning, Rebekah Brooks was arrested in London. Also Sunday, Paul Stephenson, the head of the Metropolitan Police (also known as Scotland Yard) resigned in a new phase of the News Corp story. </em></p>
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		<title>Editorial: The Cooper Murder Story</title>
		<link>http://carycitizen.com/2011/05/10/editorial-why-we-didnt-cover-the-cooper-murder/</link>
		<comments>http://carycitizen.com/2011/05/10/editorial-why-we-didnt-cover-the-cooper-murder/#comments</comments>
		<pubDate>Tue, 10 May 2011 20:00:38 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
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		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[police]]></category>

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		<description><![CDATA["It's the biggest story of the year and you missed it!" he crowed. Au contraire, my sad friend. We chose not to cover it. Here's why. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://carycitizen.com/wp-content/uploads/2011/05/cooper-murder.jpg"><img class="size-full wp-image-24126 alignnone" title="cooper-murder" src="http://carycitizen.com/wp-content/uploads/2011/05/cooper-murder.jpg" alt="" width="480" height="270" /></a></p>
<p><em>An editorial by Hal Goodtree, Publisher of CaryCitizen.</em></p>
<p>Cary, NC – My friend Pagliacci, a <em>professional</em> photo journalist, wrote last week to mock me about our lack of coverage concerning the murder of Nancy Cooper. &#8220;It&#8217;s the biggest story of the year and you missed it!&#8221; he crowed.</p>
<p><em>Au contraire</em>, my sad friend. We <em>chose</em> not to cover it. Here&#8217;s why. <strong><span id="more-24018"></span></strong></p>
<h1>1. Profiteering from Tragedy</h1>
<p>Where is the line between news and sensationalism? When does normal news coverage morph into <em>profiteering from tragedy?</em></p>
<p>In our book, we stay away from stories whose main <em>or only</em> merit is sensationalism, controversy or tragedy. Those stories may get lots of web views, but they damage the community in which we all live.</p>
<p>Since the local newspaper has the bad-news franchise locked up, we focus on the good news &#8211; Education, Arts, Non-Profits, Sports, Business &#8211; community stories of achievement, success or even healing. We featured <a title="Nancy's Butterfly Fund" href="http://www.nancysbutterflyfund.org/" target="_blank">Nancy&#8217;s Butterfly Fund</a> Gala in our weekend events coverage last week. That&#8217;s the fund set up as a memorial to Nancy Cooper.</p>
<h2>2. The Crime That Launched a Thousand News Stories</h2>
<p>Meanwhile, a handful of our local mass media outlets latched onto the Cooper murder story <span style="text-decoration: underline;">like junkies on crack</span>.</p>
<p>The story has dominated the evening newscasts. The News &amp; Observer lists more than <strong>200 stories</strong> on a keyword search for &#8220;Nancy Cooper.&#8221;</p>
<p>Taken together, local mass media has likely published a thousand stories on the murder. I&#8217;m tired of seeing Brad Cooper&#8217;s face on my Facebook home page and on the front of the N&amp;O. There is more to our community than Brad Cooper.</p>
<h2>3. Cary&#8217;s a Baaaaaaaaad Town</h2>
<p>The subtext in much of the major media coverage of the Cooper story is the notion that Cary is a baaaaaaaaaad town. Our allegedly beige exterior hides a secretly depraved core. The News &amp; Observer loves this thread. It&#8217;s been a staple of their coverage for years.</p>
<p>They&#8217;ve even pushed that message down to the Cary News. As if we hadn&#8217;t gotten the word in the previous 200 stories, the Cary News spelled it out for &#8220;friends&#8221; on Facebook on Sunday:</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/05/cary-news-fb-cooper.jpg"><img class="size-full wp-image-24021 aligncenter" title="cary-news-fb-cooper" src="http://carycitizen.com/wp-content/uploads/2011/05/cary-news-fb-cooper.jpg" alt="" width="480" height="142" /></a></p>
<p>Meanwhile, <a title="61 Things to Do in Cary" href="http://carycitizen.com/2011/05/03/weekend-events-61-things-to-do-in-cary/" target="_blank">61 other things</a> went on in Cary just this past weekend. Scant coverage of that (except here).</p>
<p>I was at Herbfest on Saturday. The place was packed, but I didn&#8217;t see a lot of baaaaaaaaaad people. Not very beige either.</p>
<h2>4. Disservice to the Cary Police</h2>
<p>In perhaps the most shockingly cynical twist to their narrative, the newspaper trashes the police department (and it&#8217;s not the first time).</p>
<p>They talk about the &#8220;unrelenting spotlight&#8221; on &#8220;the Cary Police Department, accused of incompetence and bias.&#8221; Who said that? Brad Cooper&#8217;s attorney.</p>
<p>He&#8217;s <em>supposed</em> to say that. But, thankfully, neither the judge nor the jury was buying it.</p>
<blockquote><p>The headline could have read &#8220;Cary Police Vindicated.&#8221;</p></blockquote>
<h2>5. Why Read It?</h2>
<p>As Cary Mayor Harold Weinbrecht pointed out in his <a title="Harold's Blog" href="http://carycitizen.com/2011/05/09/harolds-blog-the-cooper-case-and-other-stories/">blog</a>,</p>
<blockquote><p>&#8220;I believe the newspaper did a hatchet job on one of the premiere communities in Cary, Lochmere, especially in the story ‘Case was Lifestyles of the “Popular” and “Affluent”‘.</p></blockquote>
<p>And it&#8217;s not an aberration. The newspaper coverage of the Cooper story was hand-in-glove with their coverage of the Bowden story, the Wachovia bank robbery story, the Wake County Board of Ed story and on and on.</p>
<p>For advertisers, one has to ask if this same local newspaper actually reaches the hearts and minds of the people of Cary anymore. For many of my neighbors, it reaches the recycling bin, that&#8217;s for sure.</p>
<p>If you feel the way I do, take action by saying NO to the N&amp;O. Unlike them on Facebook and unfriend them on Twitter. Cancel your print subscription. I get <em>The Wall Street Journal</em> delivered to my house 6 days a week, all year, for $149.</p>
<p>Or maybe we should collect all those nasty issues of the N&amp;O and have a big bonfire. On July 4th. Call it our Independence Day.</p>
<p>And that&#8217;s how I feel about the coverage of the Cooper story, Pagliacci.</p>
<p>&nbsp;</p>
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		<title>Editor&#8217;s Journal: A Month of Saturdays</title>
		<link>http://carycitizen.com/2011/04/03/editors-journal-a-month-of-saturdays/</link>
		<comments>http://carycitizen.com/2011/04/03/editors-journal-a-month-of-saturdays/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 22:28:20 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[cary]]></category>
		<category><![CDATA[Morrisville]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.citizenwebsites.com/sites/carycitizen///?p=22724</guid>
		<description><![CDATA[Sometimes, I just like to drive around with my camera and see what's going on around town on Saturday mornings. Inevitably, I take more pictures than can possibly end up in stories, but they're all newsworthy, at least to me. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/saturdays-in-cary.jpg"><img class="alignnone size-full wp-image-22741" title="saturdays-in-cary" src="http://carycitizen.com/wp-content/uploads/2011/04/saturdays-in-cary.jpg" alt="" width="480" height="270" /></a></p>
<p><em>Story and pictures by Hal Goodtree, Editor of CaryCitizen.</em></p>
<p>Cary, NC &#8211; What is <em>news?</em> At its most basic, it&#8217;s anything that&#8217;s <em>new</em>.</p>
<p><em>Newsworthiness</em> is another issue. Some publications think only <em>controversy</em> is <em>newsworthy</em>. I beg to differ.<span id="more-22724"></span></p>
<h2>A Month of Saturdays</h2>
<p>Sometimes, I just like to drive around with my camera and see what&#8217;s going on around town on Saturday mornings.</p>
<p>Inevitably, I take more pictures than can possibly end up in stories, but they&#8217;re all newsworthy, at least to me.</p>
<p>So here&#8217;s my Editor&#8217;s Journal for the last month: Stories that didn&#8217;t get told.</p>
<h2>Saturday March 12</h2>
<p>The pear blossoms were in full bloom and I drove downtown to take some pictures for a story about the <a title="CC Story: What's Old is New" href="http://carycitizen.com/2011/03/27/cary-arts-center-whats-old-is-new/">Cary Arts Center.</a></p>
<p>Right across the street is the <a title="Community Pocket Garden on Facebook" href="http://www.facebook.com/pages/Carys-Pocket-Community-Garden/111700568870821" target="_blank">Community Pocket Garden</a>. Winter onions were looking sturdy and pansies were ready for planting.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0001.jpg"><img class="alignnone size-full wp-image-22744" title="DSC_0001" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0001.jpg" alt="" width="480" height="360" /></a></p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0011.jpg"><img class="alignnone size-full wp-image-22726" title="DSC_0011" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0011.jpg" alt="" width="480" height="321" /></a></p>
<p>Also downtown, construction continues on the Cary train station. The upgraded depot will open in late summer 2011 and feature full service ticket agents and baggage check.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0056.jpg"><img class="alignnone size-full wp-image-22727" title="DSC_0056" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0056.jpg" alt="" width="480" height="321" /></a></p>
<p>The town is rich in sculpture. Some is permanent, but much of it is on-loan to the community. I like figurative art, and the strong lines of the bull in front of city hall caught my attention.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0073.jpg"><img class="alignnone size-full wp-image-22728" title="DSC_0073" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0073.jpg" alt="" width="480" height="327" /></a></p>
<h2>Saturday, March 19</h2>
<p>I love it that Morrisville Mayor Jackie Holcombe does her own social media for her town. Checking Facebook on Saturday morning, I saw that Morrisville was having a roadside cleanup. When I visited mid-morning, they had already counted 122 volunteers and untold bags of trash.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0069.jpg"><img class="alignnone size-full wp-image-22729" title="DSC_0069" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0069.jpg" alt="" width="480" height="321" /></a></p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0110.jpg"><img class="alignnone size-full wp-image-22730" title="DSC_0110" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0110.jpg" alt="" width="480" height="328" /></a></p>
<p>I was on my way to take a few pictures of the new stretch of <a title="CC Story: Morrisville Parkway Extension Opens" href="http://carycitizen.com/2011/03/24/traffic-morrisville-parkway-extension-now-open/">Morrisville Parkway</a>, but had to stop to get a picture of Hatcher Grove Baptist Church, one of the most <a title="Hatcher Grove: About" href="http://www.hatchergrove.org/history.html" target="_blank">storied congregations</a> in the Triangle. The sun was in and out of the clouds on this particular Saturday morning.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0148.jpg"><img class="alignnone size-full wp-image-22731" title="DSC_0148" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0148.jpg" alt="" width="480" height="369" /></a></p>
<h2>Saturday April 2</h2>
<p>Yesterday was cool and beautiful with a clear, windy sky. I wanted to visit both <a title="CC story: Farmers Markets Open" href="http://carycitizen.com/2011/03/31/food-farmers-markets-open-this-weekend-in-cary/">Cary Farmers Markets</a>.</p>
<p>I started with the market downtown. Enthusiasm was high under the big, old trees and fresh produce was in abundance.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0038.jpg"><img class="alignnone size-full wp-image-22734" title="DSC_0038" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0038.jpg" alt="" width="480" height="321" /></a></p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0031.jpg"><img class="alignnone size-full wp-image-22735" title="DSC_0031" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0031.jpg" alt="" width="480" height="321" /></a></p>
<p>Before getting back in my car, I had another one of those moments where I just had to take a picture, this one of the iconic house/antique store on East Chatham.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0034.jpg"><img class="alignnone size-full wp-image-22736" title="DSC_0034" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0034.jpg" alt="" width="480" height="321" /></a></p>
<p>Across town, things were hopping for the spring opening of the Western Wake Farmers Market.</p>
<p>I&#8217;m always amazed at the variety of things for sale in addition to fresh produce. A new vendor this year is the Sausage Wagon. Next time I&#8217;ll know not to eat breakfast before I head out with my camera on Saturday morning.</p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0055.jpg"><img class="alignnone size-full wp-image-22737" title="DSC_0055" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0055.jpg" alt="" width="480" height="321" /></a></p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0047.jpg"><img class="alignnone size-full wp-image-22738" title="DSC_0047" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0047.jpg" alt="" width="480" height="289" /></a></p>
<p><a href="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0066.jpg"><img class="alignnone size-full wp-image-22739" title="DSC_0066" src="http://carycitizen.com/wp-content/uploads/2011/04/DSC_0066.jpg" alt="" width="480" height="448" /></a></p>
<h2>What&#8217;s Newsworthy?</h2>
<p>Events like the opening of the farmers markets or a town clean-up next door may not be news in Raleigh, Sacramento, New York or Paris. But it is news about our community, interesting to us because it&#8217;s where we live.</p>
<p>Hope you enjoyed this edition of Editor&#8217;s Journal!</p>
<p> </p>
<p> </p>
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		<title>Announcing: CaryCitizen Websites</title>
		<link>http://carycitizen.com/2011/03/13/announcing-carycitizen-websites/</link>
		<comments>http://carycitizen.com/2011/03/13/announcing-carycitizen-websites/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 18:26:30 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.citizenwebsites.com/sites/carycitizen///?p=21902</guid>
		<description><![CDATA[Maybe our strongest skill is that we know how to engage a community. If you've been wanting to update your website, now might be the golden moment.]]></description>
			<content:encoded><![CDATA[<p><a href="http://carycitizen.com/wp-content/uploads/2011/03/carycitizen-websites.jpg"><img class="alignnone size-full wp-image-21906" title="carycitizen-websites" src="http://carycitizen.com/wp-content/uploads/2011/03/carycitizen-websites.jpg" alt="" width="480" height="270" /></a></p>
<p><em>Story by Hal Goodtree, Publisher of CaryCitizen.</em></p>
<p>Cary, NC &#8211; People say to me, &#8220;Hal, <a title="CaryCitizen.com" href="http://www.citizenwebsites.com/sites/carycitizen//">CaryCitizen.com</a> is pretty cool. Did you build it yourself?&#8221;</p>
<p>Yes, I did. &#8220;Did it take a long time? Was it expensive?&#8221;</p>
<p>I did it in a weekend. It&#8217;s all open-source (i.e. free) software plus a little custom code.</p>
<p>&#8220;Can you build a website for me?&#8221;</p>
<p>Absolutely.<span id="more-21902"></span></p>
<h2>40 Websites Later</h2>
<p>Before there was a CaryCitizen, there was Goodtree &amp; Co., Inc.</p>
<p>Between the two entities, we&#8217;ve built more than forty websites for business and organizations large and small, like <a title="North Hills" href="http://www.northhillsraleigh.com" target="_blank">North Hills</a>, <a title="Garden Supply Company" href="http://gardensupplyco.com" target="_blank">Garden Supply</a> and many local realtors including our friends <a title="Ann &amp; Amy" href="http://annandamy.com" target="_blank">Ann &amp; Amy</a>.</p>
<p>Now, we&#8217;re pleased to announce the official opening of <a title="CaryCitizen Websites" href="http://carycitizen.com/carycitizen-websites/">CaryCitizen Websites</a>.</p>
<h2>It&#8217;s a Team Approach</h2>
<p>The same people who publish CaryCitizen work on our websites for business. See the credits on our <a title="CaryCitizen Websites" href="../carycitizen-websites/">CaryCitizen Websites</a> page.</p>
<h2>4 Reasons Why  You&#8217;ll Like Us</h2>
<p>Here are four reasons why clients like our websites for business:</p>
<ol>
<li><strong>Open Source</strong> &#8211; Holds down cost, speeds development time (generally under a month)</li>
<li><strong>Tight Design</strong> &#8211; Every site we build is unique, but all share a tight, well-designed look.</li>
<li><strong>User Friendly</strong> &#8211; Easy to update, easy to change things around.</li>
<li><strong>Search Friendly</strong> &#8211; All our sites have excellent search visibility, concise keywords and built in stats.</li>
</ol>
<h2>Get Social</h2>
<p>Maybe our strongest skill is that we know how to engage a community. If you want to reach a specific audience, we can find the right pictures and words, the right mix of social media including Facebook, Twitter, LinkedIn and YouTube to achieve your business goals.</p>
<h2>More Info</h2>
<p>Get more info on the <a title="CaryCitizen Websites" href="../carycitizen-websites/">CaryCitizen Websites</a> page.</p>
<h2>Contact Us</h2>
<p>If you&#8217;ve been wanting to update your website, now might be the golden moment.</p>
<p><a title="Email Leslie" href="mailto:leslie.huffman@carycitizen.com">Email Leslie Huffman</a> for more information about CaryCitizen Websites.</p>
<p>&nbsp;</p>
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		<title>In Defense of Mike Easley</title>
		<link>http://carycitizen.com/2010/11/25/in-defense-of-mike-easley/</link>
		<comments>http://carycitizen.com/2010/11/25/in-defense-of-mike-easley/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 05:09:36 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://www.citizenwebsites.com/sites/carycitizen///?p=17830</guid>
		<description><![CDATA[Opinion by Hal Goodtree, Publisher of CaryCitizen. Photo by Keith Kissel under a Creative Commons license. Cary, NC &#8211; The headline, splashed in big letters across the top of Wednesday&#8217;s newspaper, read, &#8220;EASLEY CONVICTED OF FELONY&#8221; In small type underneath, it explained: &#8220;Former Governor to pay $1000 fine for one campaign finance violation.&#8221; Really? When [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://carycitizen.com/wp-content/uploads/2010/11/easley_2.jpg"><img class="alignnone size-full wp-image-17848" title="easley_2" src="http://carycitizen.com/wp-content/uploads/2010/11/easley_2.jpg" alt="" width="480" height="270" /></a></p>
<p><span style="color: #888888;"><em>Opinion by Hal Goodtree, Publisher of CaryCitizen. Photo by <a title="Easley: Flickr" href="http://www.flickr.com/photos/kakissel/2464035719/" target="_blank">Keith Kissel</a> under a Creative Commons license.</em></span></p>
<p>Cary, NC &#8211; The headline, splashed in big letters across the top of Wednesday&#8217;s newspaper, read,</p>
<p style="text-align: center;"><strong><span style="font-size: x-large;">&#8220;EASLEY CONVICTED OF FELONY&#8221;</span></strong></p>
<p>In small type underneath, it explained:</p>
<p style="text-align: center;"><span style="font-size: x-small;">&#8220;Former Governor to pay $1000 fine for one campaign finance violation.&#8221;</span></p>
<p>Really?</p>
<p>When I hear felony, I think of murder, robbery, kidnapping. When I hear $1000 fine, I think of an expensive parking ticket.</p>
<p>Was this fair reporting?</p>
<p><span id="more-17830"></span></p>
<p><strong>Let&#8217;s Consider Mike Easley&#8217;s Career</strong></p>
<p>Governor Easley served two terms (2000-2008) during some of the best years and also some of the toughest times in state history. In fact, his career of public service dates back more than 25 years.</p>
<p>In 1982, Easley was elected as district attorney, the youngest ever in state history. USA Today named him one of the top &#8220;drug busters&#8221; in the nation, battling South American cartels under a threat of death.</p>
<p>In 1992, he moved up to the state&#8217;s top law enforcement job: Attorney General. He served in that position for eight years.</p>
<p>As Governor, Easley had many notable accomplishments. According to the <a title="NGA.org" href="http://www.nga.org/portal/site/nga/menuitem.29fab9fb4add37305ddcbeeb501010a0/?vgnextoid=fcb6ae3effb81010VgnVCM1000001a01010aRCRD" target="_blank">National Governors Association</a>:</p>
<blockquote><p>Easley used targeted, performance-based initiatives that generated more  than 25,000 new jobs and $4 billion in investment for the state, earning  North Carolina the title “State of the Year” and No. 1 “Comeback Kid”  from Southern Business and Development Magazine in 2005. Easley also  reduced class size in grades K-3, implemented the first statewide  pre-kindergarten program for at-risk children, launched an effort to  reform the state’s high schools and introduced measures to improve North  Carolina’s students performing at or above grade level on ABC tests.</p></blockquote>
<p>Easley was born in 1950 in Nash County, NC, the second of seven children. His family grew tobacco. He graduated from UNC Chapel Hill and earned a law degree <em>cum laude</em> from NCCU, where he was the editor of the law journal.</p>
<p>Is Easley a saint? No. Did he make some iffy decisions and have some slippery friends? Probably.</p>
<p>But did his long public service career merit a two-year scalp hunt?</p>
<p><strong>Why Traditional Media Takes Such a Negative Slant<br />
</strong></p>
<p>Controversy juices newspaper sales.  I heard a senior editor, in a moment of rare candor, give an example of the connection between controversy, editorial policy and sales: when they broke the story about First Lady Mary Easley&#8217;s cushy job at NC State, they sold twice as many newspapers as the usual run.</p>
<p>So Wednesday must have been a great day at the newspaper &#8211; they got to use the words &#8220;Easley,&#8221; &#8220;convicted&#8221; and &#8220;felony&#8221; in a gigantic headline. Print another 50,000 papers!</p>
<p>That&#8217;s not fair news. After two years of &#8220;investigation,&#8221; hundreds of man hours and tens of thousands of dollars, all the newspaper got was a wrist slap for Easley and a thousand dollar fine. Even the newspaper admits they shot a blank:</p>
<blockquote><p>&#8220;After weeks of negotiation, the case boils down to one helicopter flight.&#8221;</p></blockquote>
<p>And,</p>
<blockquote><p>&#8220;State, Federal Probes End&#8221;</p></blockquote>
<p>Now they&#8217;re gunning for Governor Perdue. When I met her in Morrisville a few weeks ago, she struck me as hardworking, unpretentious and sincere about her job.</p>
<p><strong>Not Left or Right</strong></p>
<p>I heard from people on both sides of the political spectrum all day. This letter in the <a title="StarNews: Easley" href="http://www.starnewsonline.com/article/20101123/LETTERS/101129898/1107/opinion?Title=Don-t-forget-Easley-s-good">StarNews</a> in Wilmington captures the feeling:</p>
<div>
<blockquote><p>&#8220;Regardless of developments over the last few months, I recall a  District Attorney who despite having his, his wife&#8217;s and their son&#8217;s  lives threatened stood his ground and prosecuted South American drug  dealers and corrupt politicians (ironically) a couple of decades ago.   Mike Easley obviously made some terrible choices over the last few  years. I just hope people remember the good things he also did.  Maybe  coming from a conservative like me will help.&#8221;</p></blockquote>
</div>
<p>It&#8217;s not helpful when the media has an agenda that distorts the news and prevents elected officials (Democrat or Republican) from doing the business of their office. It is a significant factor in the polarization of America and the gridlock in government.</p>
<p>Using that power solely to gin up sales diminishes investigative journalism everywhere.</p>
<p>That&#8217;s the real crime here.</p>
<p><strong>Why I&#8217;m Thankful Today</strong></p>
<p>This Thanksgiving, I&#8217;m thankful for all the Cary citizens who have helped us bring a little sanity back to news in our own town.</p>
<p>I am thankful for the common sense of my neighbors.</p>
<p><strong>What Do You Think?</strong></p>
<p>What do you think of traditional media&#8217;s negative slant on the news? Let me know in the comments or <a title="Email Hal Goodtree" href="mailto:hal.goodtree@carycitizen.com?subject=Here's what I think, Hal">send me a note</a>.</p>
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		<title>Editors Journal: CaryCitizen Celebrates First Anniversary</title>
		<link>http://carycitizen.com/2010/08/01/editors-journal-carycitizen-celebrates-first-anniversary/</link>
		<comments>http://carycitizen.com/2010/08/01/editors-journal-carycitizen-celebrates-first-anniversary/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 00:31:59 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.citizenwebsites.com/sites/carycitizen///?p=12238</guid>
		<description><![CDATA[Some of you may have noticed a special 1 Year Anniversary logo flying from the CaryCitizen masthead. That's because this week marks the beginning of our second year.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-12255" title="cc_anniv_480" src="http://carycitizen.com/wp-content/uploads/2010/08/cc_anniv_480.jpg" alt="cc_anniv_480" width="480" height="270" /></p>
<p><span style="color: #808080;"><em>Story by Hal Goodtree</em></span></p>
<p>Cary, NC &#8211; Some of you may have noticed a special 1 Year Anniversary logo flying from the CaryCitizen masthead. That&#8217;s because this week marks the beginning of our second year.</p>
<p>It&#8217;s really been a community project, so we thought we&#8217;d share a little info about the year past and talk about our goals for the future.<span id="more-12238"></span></p>
<p><strong>Statistically Speaking</strong></p>
<p>CaryCitizen launched on July 24, 2009. Our first story was on <a title="First Story on CC" href="http://carycitizen.com/2009/07/24/lazy-daze-coming-up/" target="_blank">Lazy Daze</a>.</p>
<p>Since the beginning, we&#8217;ve relied on the community to spread the word. Thank you, pioneer readers, for helping us have a great first year:</p>
<ul>
<li><strong><span style="color: #008000;">Story Views </span></strong>- 234, 693 (includes web views and email reads of our stories)</li>
<li><span style="color: #008000;"><strong>Absolute Uniques</strong></span> &#8211; 55,669 (total number of unique visitors to <a title="CaryCitizen.com" href="http://carycitizen.com/" target="_self">carycitizen.com</a>)</li>
<li><span style="color: #008000;"><strong>Subscribers</strong></span> &#8211; 1,262 (includes Facebook Fans, email subscribers and Twitter followers)</li>
<li><span style="color: #008000;"><strong>Ad Impressions</strong></span> &#8211; 469, 259 (number of times ads have been shown on the website)</li>
<li><strong><span style="color: #008000;">Click-Through Rate</span></strong> &#8211; .53% (national average is .25%)</li>
</ul>
<p>Right now, we&#8217;re running at 22,634 Page Views per month. 52% of our site visitors come from Google search (we&#8217;re an accredited Google News source).</p>
<p><strong>Keeping it Positive</strong></p>
<p>Our mission is to tell the true story of the town everyday. It&#8217;s a story of families, hard work and accomplishment.</p>
<p>We published over 700 pieces in our first year about <a title="CC Arts" href="http://carycitizen.com/tag/arts/" target="_self">arts</a>, <a title="CC Food" href="http://carycitizen.com/tag/food/" target="_self">food</a>, <a title="CC History" href="http://carycitizen.com/tag/history/">history</a>, <a title="CC Events" href="http://carycitizen.com/tag/events/" target="_blank">events</a> and the <a title="CC People" href="http://carycitizen.com/tag/people/" target="_blank">people</a> who are making a difference in Cary.</p>
<p><strong>Building Contributors</strong></p>
<p>We&#8217;ve grown through the efforts of a growing <a title="CC Staff" href="http://carycitizen.com/about/" target="_self">staff</a> of dedicated correspondents and contributors from across the community.</p>
<p>Our photographers crisscross the town almost daily covering <a title="CC Sports" href="http://carycitizen.com/?s=sports" target="_blank">sports</a>, events and business. We&#8217;ve connected with talented writers in <a title="CC Kristen" href="http://carycitizen.com/author/kristen/" target="_self">music</a>, <a title="CC Andrew" href="http://carycitizen.com/author/andrew/" target="_blank">film</a> and <a title="CC Matt" href="http://carycitizen.com/author/matt/">news</a>. The <a title="CC Calendar" href="http://carycitizen.com/calendar/" target="_self">Calendar</a> is the first complete directory of <a title="CC Events" href="http://carycitizen.com/tag/events/" target="_self">events</a> in town.</p>
<p><strong>Sponsors, Advertisers and Civic Leaders<br />
</strong></p>
<p>Thanks to all the businesses and public officials who have so generously supported our mission to bring fair, entertaining and useful news to the citizens of Cary seven days a week.</p>
<p><strong>News From You</strong></p>
<p>Many of our best stories start with a tip from a CaryCitizen reader. Community-sourcing the news is in our DNA. Keep those emails coming!</p>
<p><strong>Year Two</strong></p>
<p>Looking ahead, we have big plans for our second year.</p>
<p>We&#8217;ve gained accreditation from the NCHSAA (NC High School Athletic Association) are look forward to expanded coverage of fall sports at Cary High and Panther Creek.</p>
<p>Look for a monthly Fashion Report starting this week.</p>
<p>And, we&#8217;ve just begun to roll out our <a title="Shop Cary: Lochmere Pavilion" href="http://carycitizen.com/2010/07/30/shop-cary-lochmere-pavilion/" target="_self">Shop Cary</a> initiative &#8211; stories in the paper and signs in the stores promoting business in town.</p>
<p><strong>Tell a Friend<br />
</strong></p>
<p>Best thing you can do to support CaryCitizen is tell a friend. Still a few people in town who don&#8217;t know we exist.</p>
<p>Happy First Anniversary, CaryCitizens!</p>
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		<title>Editor&#039;s Journal: Building a Shopping Community</title>
		<link>http://carycitizen.com/2010/06/13/editors-journal-building-a-shopping-community/</link>
		<comments>http://carycitizen.com/2010/06/13/editors-journal-building-a-shopping-community/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 01:33:35 +0000</pubDate>
		<dc:creator>Hal Goodtree</dc:creator>
				<category><![CDATA[Editors Journal]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.citizenwebsites.com/sites/carycitizen///?p=10461</guid>
		<description><![CDATA[Last week's "Summer Nights" at Preston Walk showed a path toward making shopping communities more meaningful, and from a business standpoint, more popular.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-10471" title="prestonwalk_1" src="http://carycitizen.com/wp-content/uploads/2010/06/prestonwalk_1.jpg" alt="prestonwalk_1" width="480" height="270" /></p>
<p><span style="color: #888888;"><em>Story by Hal Goodtree. Photos by Karl Fisher.</em></span></p>
<p>Cary, NC &#8211; Our town is full of communities: Cary Photographic Artists gathers a community of photographers. The Downtown Community Garden gathers a community of philanthropic-minded green thumbs.</p>
<p>There are shopping communities as well. Last week&#8217;s &#8220;Summer Nights&#8221; at <a title="Map" href="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=darrington+drive+cary+nc&amp;sll=35.799575,-78.815723&amp;sspn=0.006866,0.010836&amp;ie=UTF8&amp;hq=&amp;hnear=Darrington+Dr,+Cary,+Wake,+North+Carolina+27513&amp;z=17" target="_blank">Preston Walk</a> showed a path toward making shopping communities more meaningful, and from a business standpoint, more popular.<span id="more-10461"></span></p>
<p><strong>Create a Gathering Place</strong></p>
<p>Preston Walk created an instant gathering place by closing off part of the parking lot, having a band, setting up some booths for vendors and making opportunities for children to play.</p>
<p>Merchants opened their doors and invited the public in for free things like wine tasting at <a title="Sip" href="http://www.sipawinestore.com/" target="_blank">Sip</a>, gelato for kids at <a title="Henry's Gelato" href="http://www.henrysgelato.com/" target="_blank">Henry&#8217;s</a> and tasty offerings from <a title="Map" href="http://maps.google.com/maps?oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;cid=0,0,4009958324857881740&amp;fb=1&amp;hq=stonewood+grill&amp;hnear=Cary,+NC&amp;gl=us&amp;daddr=1080+Darrington+Drive,+Cary,+NC+27513-8133&amp;geocode=16422522165633593173,35.800221,-78.816667&amp;ei=ooMVTPqLNMOBlAf9w-WaDA&amp;sa=X&amp;oi=local_result&amp;ct=directions-to&amp;resnum=1&amp;ved=0CBUQngIwAA" target="_blank">Stonewood Grill</a> and <a title="Map" href="http://maps.google.com/maps?sourceid=navclient&amp;rlz=1T4GGLL_enUS300US300&amp;um=1&amp;ie=UTF-8&amp;q=1060+Darrington+Drive+Cary,+NC+27513&amp;fb=1&amp;split=1&amp;gl=us&amp;cid=0,0,11033825460913614467&amp;ei=ypfBSZWUJaLQMvGS3a4N&amp;sa=X&amp;oi=local_result&amp;resnum=1&amp;ct=image" target="_blank">Biaggi&#8217;s</a>. Over two hundred people showed up, the evening was dry and a good time was had by all.</p>
<p><strong>From Parking Lots to Communities<br />
</strong></p>
<p>Preston Walk didn&#8217;t invent the parking lot festival, but the warm response and solid attendance shows that they&#8217;re on to something.</p>
<p>In an event-series like &#8220;Summer Nights,&#8221; designed to draw a regular neighborhood crowd, why not attract some of Cary&#8217;s <em>other communities </em>to join in? CPA, the Community Garden, the Cary Players, SuperSkippers, Friends of Page Walker and many more could set up tables and make some new friends.</p>
<p>Cost: Zero. Benefit: Priceless.</p>
<p>Suddenly, a commercial event becomes more like a weekly community fair. A Facebook page and fan base can&#8217;t be far behind.</p>
<p><strong>The Importance of Cross-Promotion</strong></p>
<p>Naturally, these events create some cross-pollination between devotees of different businesses within the shopping community. That benefit could be greatly magnified by an active and continual effort.</p>
<p>Most shopping developments are unfriendly to pedestrians. You <em>can</em> walk from Stonewood Grill to Henry&#8217;s Gelato, but few people <em>do</em>. A little cross-couponing could change that.</p>
<p>Why would Stonewood want to send its customers to Henry&#8217;s for dessert? Because Henry&#8217;s would be sending Stonewood new customers for dinner.</p>
<p>Call this the &#8220;piazza effect.&#8221; There&#8217;s something grand about having dinner in one place and dessert at another. Throw in a little shopping and you have an evening, not just a meal.</p>
<p>The developer who can deliver that experience will have something unique in Cary.</p>
<p>Our friends at <a title="North Hills" href="http://northhillsraleigh.com" target="_blank">North Hills</a> in Raleigh demonstrate this principle. Their Beach Music series draws thousands of people on Thursdays. And it&#8217;s great for the restaurants, bars and stores.</p>
<p><strong>The Ideal Shopping Community</strong></p>
<p>Like North Hills, the ideal shopping community has the parking around the outside and the stores on the inside facing a central plaza.</p>
<p>Spokes from the central hub into the parking lots invite people to park near their favorite stores and enter the community just steps from their own cars. Wide, tree-lined paths provide good sight-lines and easy access.</p>
<p>Lively hubs need a central focus. A fountain, a small stage or a kid-friendly sculpture give a plaza a unique signature.</p>
<p>Kid-friendly is crucially important. That&#8217;s why interior roads hurt the piazza concept. Parents want to be able to sit an have a glass of wine while the kids romp on the statue. Crossing an active roadway does not feel safe.</p>
<p>And the central feature needs to be informal enough for kids to romp on &#8211; not gaze up at. Good public features of this kind include &#8220;Alice in Wonderland&#8221; outside the Central Park Zoo (where I romped as a tot) and this crazy head from a plaza in Paris.</p>
<div id="attachment_10472" class="wp-caption alignnone" style="width: 490px"><img class="size-full wp-image-10472 " title="preston_walk_3_paris" src="http://carycitizen.com/wp-content/uploads/2010/06/preston_walk_3_paris.jpg" alt="preston_walk_3_paris" width="480" height="270" /><p class="wp-caption-text">Sculpture in public places should be kid-friendly, like this giant head in Paris, France. Photo by Hal.</p></div>
<p><strong>Shopping Communities &#8211; It&#8217;s a Growth Business</strong></p>
<p>Go Local initiatives are gaining strength across the nation. Local communities of business, defined by a common geographic location, can ride that wave.</p>
<p>&#8220;Summer Nights at Preston Walk&#8221; is a first for our community &#8211; a weekly festival event in a commercial development. We wish them continued success and growth through innovative community engagement.</p>
<p>Take a look at a short <a title="Preston Walk Summer Nights" href="http://www.flickr.com/photos/mrfishk/tags/prestonwalksummernightsbykarlfisher/show/" target="_blank">slideshow</a> covering the event by Karl Fisher.</p>
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